广告用语随处可见,成为社会语言不可或缺的部分,直接影响着人们的生活,独特新颖的广告用语往往能够吸引消费者的眼球,达到促使消费者最终购买的目的。但在广告的撰写过程中,往往会违反合作原则,以达到与众不同的效果。 Advertisement language can be seen everywhere, becoming an indispensable part of the social language, a direct impact on people’s lives, unique and unique advertising language can often attract the attention of consumers, to promote the final purchase of consumers. However, in the process of composing an advertisement, it often violates the principle of cooperation in order to achieve distinctive results.