对于现今社会,市场营销已经成为一个炙手可热的话题。有些人投身于市场营销的革命行列,却久久不能成就一番成就;有人在市场营销的边缘徘徊,迟迟不敢踏入其河流。这种现象的出现,归根到底还是对市场营销的基本理念及模式没有深入的研究。本文就市场营销的经营理念与经营模式做详细介绍及分析。 For today’s society, marketing has become a hot topic. Some people engaged in the revolutionary ranks of marketing, but a long time can not be achieved; some people hovering at the edge of marketing, have not dared to step into the river. The emergence of this phenomenon, in the final analysis, or marketing of the basic concepts and models without in-depth study. This article on the marketing business philosophy and business model to do a detailed introduction and analysis.