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2010年被称作移动互联网元年。6年来,移动互联网迅猛发展,对传统纸媒形成了巨大的冲击。读者看报的频率越来越小,而手机等移动终端所占用的时间却越来越多。由此带来纸媒品牌影响力下降,营收全面下滑。在此形势下,转型升级成为纸媒的迫切需要。《寿光日报》作为一张县市级党报,在移动互联大潮下,积极谋求转型,取得了一定的成效,在全国县市报中处于领先地位。本文旨在从《寿光日报》的实践,探讨县市报转型发展的一些思路。
2010 is called the first year of mobile Internet. In the past six years, the rapid development of mobile Internet has caused a huge impact on traditional paper media. Readers read the newspaper getting smaller and smaller, and mobile phones and other mobile terminals take more and more time. As a result, the influence of paper media brand declined and the revenue declined. Under such circumstances, the transformation and upgrading have become urgent needs of paper media. As a county-level party newspaper, “Shouguang Daily” actively sought for transformation under the tide of mobile internet and achieved some success, leading the country in county newspapers. The purpose of this paper is to discuss some ideas about the transformation of county and city newspapers from the practice of “Shouguang Daily”.