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本文分析了襄樊名城旅游资源开发的现状,指出了存在的问题;通过对襄樊各地区代表性旅游景点的实地调查与访问,探求了襄樊的旅游资源优势;最后,寻求打造襄樊旅游品牌的具体思路。
This paper analyzes the current situation of Xiangfan city tourism resources development, points out the existing problems; Through the field survey and the visit to the representative tourist attractions in all areas of Xiangfan, this paper explores the tourism resources superiority of Xiangfan. Finally, it tries to find a concrete way to build the Xiangfan tourism brand .