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21世纪是信息技术的时代,也是网络运作的时代。电子音像出版社应以创新的态度和积极的行动,去迎接这场历史性的变革,运用网络营销策略,开辟广阔的市场。基于Internet的出版物网络营销,其主要优势在于跨越时空界限,使出版物的销售领域得以极大扩展,给出版社带?
The 21st century is an era of information technology and an era of network operation. Electronic audio-visual press should be innovative attitude and positive action to meet this historic change, the use of online marketing strategies, open up a vast market. The major advantage of Internet-based publication network marketing is that it spans the boundaries of time and space and greatly expands the sales field of publications to the publishing houses.