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我国的农资产品经过多年的发展,已经取得了大力发展,营销手段的丰富多彩造就了一大批成功企业,但也带来了一大堆问题,产品同质,技术同源,渠道共享,营销只关注价格战,渠道建设,广告宣传,产品开发闭门造车,只关注技术,不关注客户,产品开发的不少,但赚钱的产品屈指可数。针对以上问题,企业应该有一个非常关键的的角色--产品经理来贯穿产品需求、研发和上市管理的全流程,新产品开发与管理是产品经理的重要职责之一。伟大的企业必须有伟大的产品。“产品改变世界”。企业产品和市场两手都要硬,在开发产品时
After years of development, China’s agricultural products have made great progress. The rich and colorful marketing tools have created a large number of successful enterprises, but also brought a lot of problems, such as product homogeneity, technology homology, channel sharing, marketing Only concerned about the price war, channel construction, advertising, product development behind closed doors, only concerned about the technology, do not pay attention to customers, product development a lot, but a handful of profitable products. In response to the above problems, enterprises should have a very crucial role - product managers to run through the product needs, R & D and marketing management of the entire process, new product development and management of product managers is one of the important responsibilities. Great business must have great products. “Product change the world ”. Enterprise products and markets both hands must be hard, when developing products