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自2006年江西卫视在革命圣地井冈山亮出“红歌会”的栏目大旗,“红歌会”一路走红,家喻户晓。甚至某些地区曾出现在“红歌会”的播出时段万人空巷的盛况。“红歌会”走俏的社会文化现象值得肯定的。如今文化产业市场竞争日益白热化,为了迎合社会需要,争夺市场份额,许多大众传媒节目都有唯娱乐化是瞻的运营趋势。在过度娱乐化的喧嚣声中,电视荧屏上不可避免地出现了一些雷同化的“三俗”(低俗、媚俗、庸俗)类文娱节目。笔者认
Since 2006, Jiangxi Satellite TV in the revolutionary shrine Jinggangshan “red song” column banner, “red song ” all the way to popularity, a household name. Even some areas have appeared in the “red song ” Broadcasting time crowded grand occasion. “Red Songs ” popular social and cultural phenomenon worthy of recognition. Nowadays, the competition in the cultural industry is intensifying day by day. In order to cater for the needs of the community and gain market share, many mass media programs have the tendency of entertainment-oriented operation. In the over-entertainment noise, inevitably there have been some assimilated “vulgar” (vulgar, kitsch, vulgar) entertainment programs on television screens. I think