小企业或新企业主动向市场领先者发起挑战,往往很难成功。但也有少数挑战者不仅没有失败,而且赢得了极大的市场份额,有些甚至发展成为新的市场领先者,如复印机市场中的佳能公司。他们有哪些成功的秘诀?成功的原因这些企业能够取得巨大成功的原因在于他们敢于打破行规,进行战略创新,改变原来的竞争规则。在施乐公司占据复印机市场统治地位的时期,IBM、科达等公司也曾采用过与其相同或相似的战略与施乐公司争夺市场,但都未能取得成功。一个重要 It is often difficult for small businesses or new businesses to take the initiative to challenge market leaders. But there are also a handful of challengers that have not only failed but also gained a significant market share, some even becoming new market leaders, such as Canon in the copier market. What are the secrets of their success? The reason for the success The reason why these enterprises can achieve great success is that they dare to break the rules and regulations, carry out strategic innovation and change the original competition rules. At a time when Xerox dominates the copier market, companies such as IBM and Kodak have also used the same or similar strategies to compete with Xerox for the market, but none has succeeded. An important one