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营销专家认为“把大家都看得懂的产品卖到大家看得到的通路,就是红海。只有看不懂的通路和市场才能保证较高的毛利,才是蓝海。前期策划在终端竞争日趋激烈,厂商毛利日渐微薄的今天,餐饮行业的多元化发展成为带动电炊具增长的真实需求。尤其是各类连锁餐饮业的发展,使得市场对于电炊具的需求也呈现出较高的增长,成为厂商关注的渠道。商用市场也就成为各品牌掘金的蓝海。餐饮业及酒店等商用市场有巨大的需求。据了解,电磁炉、电饭煲和制冰机等在餐饮设备中属于厨房小电器,一方面,不断增加的餐饮企业有新的市场需求;一方面这类产品每三
Marketing experts believe that ”everyone can understand the product sold to see the access we see is the Red Sea .Only can not understand the access and markets to ensure a high margin, is the blue ocean .Pre-planning in the increasingly fierce terminal competition , Manufacturers increasingly meager profits today, the diversified development of the catering industry has become a real demand to drive the growth of electric cookers.Especially the development of various types of chain catering industry, making the market demand for electric cookers also showed a higher growth, as manufacturers Concerned about the channel.Commercial market will become the brand of the Nuggets blue ocean.Catering industry and hotel and other commercial markets have huge demand.It is understood that cooker, rice cooker and ice maker in the kitchen equipment belonging to small appliances, on the one hand , A growing number of catering companies have new market needs; on the one hand every three of these products