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国家层面提出了以“乡愁”为主旋律的美丽乡村建设,“乡愁经济”成为了新的经济发展主题,乡镇企业也再一次获得了新的发展契机。但品牌认知度低、营销乏力等原因,始终制约着乡镇企业的发展。F公司是河南省洛宁县的一家以粮油产品生产与销售为主营业务的企业,也面临着品牌营销困境。经过对当地市场的调研与品牌诊断,我们为其制定了科学的品牌营销战略,对我国乡镇企业的发展也具有着一定的指导意义。
At the national level, the beautiful village construction with the theme of “nostalgia” has been put forward. The “nostalgic economy” has become the new theme of economic development. Township enterprises have once again gained new opportunities for development. However, the low brand awareness and weak marketing have always restricted the development of township enterprises. F Company is a company based in Luoning County, Henan Province, focusing on the production and sales of grain and oil products as its main business and facing the difficulties of brand marketing. After the research on the local market and brand diagnosis, we have formulated a scientific brand marketing strategy for the development of China’s township enterprises also has some guidance.