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随着我国社会主义经济的不断发展和完善,人们对于电力的需求也在不断增加,电力企业在这种形势下也面临着体制改革和转型发展的问题,而作为电力企业经营当中的核心部分,经济营销管理策略的制定影响着电力企业的发展方向和经济效益。本文主要对在新经济形势下电力企业当中的经济营销管理策略的转变进行了分析讨论,以期能够给电力企业提供一定的经营参考。
As China’s socialist economy continues to develop and improve, people’s demand for electricity is also on the increase. In this situation, power enterprises are also facing the problems of structural reform and transformation and development. As the core part of the operation of power enterprises, The formulation of economic marketing management strategy affects the development direction and economic benefits of power enterprises. This article mainly analyzes and discusses the change of economic marketing management tactics among power enterprises under the new economic situation, with a view to providing certain reference to power companies.