《当代经理人》:为什么在这个日益商品化的社会中,创新变得至关重要?杰弗里·摩尔:对付商品化的灵丹妙药是满足顾客偏好,而能够创造这种差异化的创新才是最终目标。不幸的是,大多数公司的很多创新没有带给他们这种差异化,这些公司将成为商品化的牺牲品,因为他们投入资源进行创新,却没有获得回报。 “Contemporary Managers”: Why Innovation Is Essential in an Increasingly Commercialized World? Geoffrey Moore: The Panacea for Dealing with Commercialization Satisfies customer preferences, and the innovations that can create this differentiation are: The ultimate goal. Unfortunately, many innovations at most companies did not differentiate them, and these companies would become victims of commoditization because they invested in innovation and did not reap the rewards.