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美国市场流行丝头巾,销路看好。其中以图案新颖、色彩鲜艳的丝头巾颇受美国妇女的青睐。一般妇女喜欢大尺寸丝巾,其规格在90×90厘米和110×110厘米之间。丝巾在美国的销售季节,一般每年是3—4月和10—12月的春夏之交和秋冬之交。 中国出口到美国丝巾每条售价5—6美元。产品档次较低,而意大利、日本等的高档丝巾每条售价在40—60美元。这表明提高产品档次是开拓美国丝头巾市场不可忽视的问题。
The United States market silk scarf, good sales. Among them, the silk scarf with novel patterns and colorful colors is very popular among American women. Women in general like large-sized silk scarves, with sizes between 90 x 90 cm and 110 x 110 cm. The sales season of silk scarves in the United States is generally at the turn of the spring and summer and the turn of autumn and winter from March to April and from October to December. China’s exports to the United States silk scarf each priced at 5-6 US dollars. The product quality is low, while Italian, Japanese and other high-end scarves are priced at 40-60 US dollars each. This shows that improving product quality is an issue that cannot be ignored in developing the American silk scarves market.