现阶段,在市场营销中,充分研究及掌握营销心理,对于提升营销效率具有重要的指导及应用价值。营销心理学侧重对市场参与方的心理特征及活动规律加以探究,以此增加营销的成功几率。在银行营销中,采用营销心理学,可以针对性地提高营销业绩。本文从营销心理学与银行营销的概述入手,分析营销心理学在银行营销中的具体实践应用途径。 At this stage, in marketing, the full study and master marketing psychology, for promoting marketing efficiency has important guidance and application value. Marketing psychology focuses on the psychological characteristics of market participants and activity patterns to explore, in order to increase the probability of success of marketing. In bank marketing, the use of marketing psychology, marketing can be targeted to improve performance. This article starts with an overview of marketing psychology and bank marketing, and analyzes the practical application of marketing psychology in bank marketing.