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2006年,一部好莱坞电影“穿Prada的恶魔”令世界项级时尚品牌Prada(普拉达)本已如日中天的声名烈火烹油;2007年,Prada联合韩国著名企业LG电子共同推出LG手机新奢华系列“Prada”,以这个耀眼的名字命名的手机凝结了Prada品牌自创立以来94年间积累的设计经验与时尚品味。公司总管新项目规划的副总裁吉亚科莫·奥比迪于5月14日在米兰总部举行韩国记者招待会时表示:“与LG电子共同开发的‘Prada手机’,其市场成败将关系到Prada整个品牌的命运。”
In 2006, a Hollywood movie “Prada wearing the devil,” the world-class fashion brand Prada (Prada) is already flourishing fame and cooking; 2007, Prada joint well-known South Korean LG Electronics jointly launched LG mobile phone new luxury series “ Prada ”, a cell phone named after this dazzling name, condenses the design experience and fashion taste that the Prada brand has accumulated over 94 years since its founding. When Giacomo Obidi, the company’s vice president for new project planning, told a South Korean press conference on May 14 at Milan’s headquarters, “the success or failure of the market for the Prada handset, jointly developed with LG Electronics, Prada the fate of the entire brand. ”