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随着中国特色社会主义市场化经济的蓬勃发展,市场的调节作用在经济生活中起着越来越多的功效,积极推进卷烟营销市场化取向改革是国家局提出的重要改革趋向。在市场化改革中,客户作为企业的利润源泉,已经成为了一种极为宝贵的战略性资源,套用现在电商行业的规律:渠道为王。虽然很多的专业性文章提出:垄断行业无客户忠诚度而言。但工信部部长苗圩在2014年全国烟草工作会议发言指出,当前烟草行业发展面临着烟草控制、完善体制、国
With the booming socialist market economy with Chinese characteristics, the regulatory role of the market plays an increasingly important role in economic life. It is an important reform trend proposed by the State Bureau to actively promote the market-oriented reform of cigarette marketing. In the market-oriented reform, as the profit source of the enterprise, the customer has become an extremely valuable strategic resource. It applies the current law of the e-commerce industry: the channel is king. Although many professional articles put forward: monopoly industry in terms of customer loyalty. However, Miao Wei, Minister of Industry and Information Technology, pointed out at the 2014 National Tobacco Work Conference that the current development of the tobacco industry is facing the problems of tobacco control, sound system,