不久前,国内一家大型传媒机构的发言人兴致勃勃的向业界展示了他们近期研究推出的一系列数码新媒体产品,从新闻网站、数字报纸、电子杂志、到手机报,手持阅读终端等等,加起来有十几项之多。发言人的创新热情溢于言表,而台下的听众却反应平平。为什么?其实这早已不是什么新鲜的事儿了! Not long ago, a spokesman for a major domestic media agency enthusiastically presented the industry with a series of digital new media products recently launched by them, ranging from news websites, digital newspapers, electronic magazines, mobile newspapers and hand-held reading terminals, Add up to as many as a dozen. The enthusiasm for innovation of the spokesman was superficial, but audiences under the audience reacted equally. Why? In fact, this is not something new!