近年来,我国国民经济持续快速增长,居民收入水平稳步提高,金融意识显著增强,对银行服务及产品的需求不断增加。在新的竞争格局和市场环境下,国内商业银行的市场营销活动日渐活跃,并呈愈演愈烈之势。各商业银行纷纷结合自身特点及优势,革新和提升营销理念,重塑公众形象,国内银行业开始迈入营销时代。 In recent years, the national economy of our country has enjoyed sustained and rapid growth, the income level of residents has steadily risen, the financial awareness has significantly increased, and the demand for banking services and products has been constantly increasing. Under the new competitive landscape and market environment, the marketing activities of domestic commercial banks are becoming increasingly active and are becoming more and more intensified. All commercial banks have combined their own characteristics and advantages, innovation and promotion of marketing ideas, reshape the public image, the domestic banking industry began to enter the marketing era.