品牌不仅仅对旅行社极为重要,同时对于一个地区或者一个国家来说都同等重要,当前的旅游市场的竞争日趋激烈,建立自身的品牌对于我国的旅行社来说已经迫在眉睫。本文主要就是通过分析当前我国旅行社自身品牌经营的现状,进而探讨完善我国旅行社品牌经营的相应策略。一、我国旅行社品牌经营的状况(一)经营理念不够完善当前我国的旅行社已经开始重视以顾客为中心的经营理念,并且开始逐步提升自身的服务质量来迎合顾客的需求,但是就当前的发展状况来看,力度依旧不够。当前我国的旅行社 The brand is not only important to travel agencies, but equally important to a region or a country. The current tourism market is becoming increasingly competitive. Establishing its own brand is imminent for travel agencies in China. This article is mainly through the analysis of the current status of China’s own travel agency brand management, and then explore the improvement of China’s travel agency brand management strategy. First, the status of China’s travel agency brand management (A) the business philosophy is not perfect enough At present, China’s travel agencies have begun to attach importance to customer-centric business philosophy, and began to gradually improve their quality of service to meet customer needs, but the current development status Look, the intensity is still not enough. Current travel agencies in China