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日本大报十分注重以读者以本:《读卖新闻》从发刊时便确定了“通俗浅谈”的内容定位,至今都不曾改变这种大众化色彩浓厚的定位;《读卖新闻》专门成立了医疗情报部和社会保障部,通过专门的采编团队,来报道养生、医疗、健身等相关信息,这就使得日本的报纸具有信息量大而全、性价比高的优势。国内的传统媒体发展,一直处于原地打转的局面,本篇文章通过透视日本的报业现状,希望能寻找我国传统媒体突围的启示和路径。
The Japanese newspaper attaches great importance to the reader to this: “Yomiuri Shimbun,” from the press time to determine the “popular talk ” content orientation, so far have not changed this popular color strong positioning; “Yomiuri Shimbun” The Ministry of Health and Intelligence and the Ministry of Social Security have been set up to cover health, medical and fitness information through a dedicated team of editors and chief editors. This has given Japan’s newspapers the advantage of being informative, comprehensive and cost-effective. The development of traditional media in our country has always been turning around in situ. This article, by looking at the status quo of Japan’s newspaper industry, hopes to find some enlightenments and ways to break through the traditional media in our country.