名牌是一种知识产权，名牌是一种文化，名牌又是一个需要全社会都参与并协调运作的系统工程名牌，它不仅是指知名商品的品牌，而且是一项宏伟的事业。经历了市场经济大潮冲击和洗礼的中国企业家们，已愈来愈懂得名牌所蕴藏的巨大经济和社会效应，一项振兴中国经济的名牌战略正? Brand name is an intellectual property, brand name is a kind of culture, brand name is also a system engineering brand name that requires the whole society to participate in and coordinate the operation. It not only refers to the brand of well-known commodities, but also is a magnificent undertaking. The Chinese entrepreneurs who have experienced the impact and baptism of the market economy have become more and more aware of the enormous economic and social effects of brand names. A brand strategy that revitalizes the Chinese economy is now in progress.