一家广告公司需要为一个猫砂产品做创意,该公司一个员工想出一个恶作剧创意:她把猫的粪便埋在猫砂里,用盒子包装好送给客户,结果猫的粪便气味让客户吓了一跳。这个过程全程录像,就成了一个恶搞式的广告创意。客户对这个创意很反感,生意泡汤了。但有意思的是,广告公司的老板不但没有责怪员工,反而给她颁发了“英勇失败”奖,理由是她的创意令人吃惊和意外。 An advertising company needed to create ideas for a cat litter product. An employee of the company came up with a prank idea: she buried cat feces in cat litter and packaged them in boxes for customers. As a result, the fecal smell of cats scared the customers. A jump. The whole process of this process was a spoof-style advertising idea. The customer was very disgusted with this idea and the business was blew up. What is interesting is that the owner of the advertising company not only did not blame the employee, but also awarded her a “failure to bravely” award on the grounds that her creativity was surprising and unexpected.