本文从文化与现代服装设计的关系谈起,分析了中国服装设计品牌附加值低的原因,指出文化是服装品牌的灵魂,并且从经典品牌的分析中找到建立品牌文化的三个途径,并相信我国企业会早日生产出文化风格“古典”式的产品,使我国的品牌服装产品早日打入国际市场。 This article starts with the relationship between culture and modern fashion design, analyzes the reasons for the low added value of Chinese fashion design brand, points out that culture is the soul of fashion brand, and finds three ways to establish brand culture from the analysis of classic brand Chinese enterprises will soon produce cultural style “classical ” type of product, so that our brand of apparel products into the international market as soon as possible.