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1998年随着巴士股份有限公司买下了ATP巡回赛上海站的拥有权,一个崭新的公司——新新体育发展有限公司也随之浮出水面。这个被赛事总监吕华勇先生称为“New New Sports”的公司为中国体育界带来了全新的理念和赛事运作方式。“不积跬步无以至千里”,4年来这个平均年龄不足30岁的年轻团队,已经将喜力公开赛和奇伟公开赛成功地展现给中国球迷。今年上海大师杯赛对他们来说又是一个更大的挑战。他们在想些什么,他们在做些什么,大师杯赛的筹备工作又进展如何,就让我们到新新体育的大本营一看究竟。
In 1998, with the purchase of bus company Shanghai Co., Ltd. ATP Tour ownership, a new company - New Sports Development Co., Ltd. also will surfaced. The company, called “New New Sports” by event organizer Lv Huayong, brings a whole new dimension to the sports world and the way it operates. “It is a mile-and-go move,” and for four years the young team, under the age of 30, has successfully demonstrated to the Chinese fans the Heineken Open and the Kiwi Open. This year’s Shanghai Masters Cup is another challenge for them. What they were thinking, what they were doing and how well the preparations for the Masters Cup progressed led us to look at the base camp for the new new sports.