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相对于假新闻,负传播的危害更容易被忽视。它是一个社会人群在传播中由于正负面信息的失衡,对另一个人群的集体丑化和矮化。所谓妖魔化,本质上是一种负传播现象,借助荣格的分析心理学原理,可以发现负传播的根源存在于人类的集体无意识中,具体即阿妮姆斯原型。它也表明,人在追求具体新闻真实性的同时,在更高层次上、集体形态下,无意识(或称潜意识)中存在导致正负面信息失衡的本能。
Compared with fake news, the dangers of negative communication are more easily overlooked. It is a social group in the dissemination of information because of the imbalance between positive and negative, the collective population of another demonization and dwarf. The so-called demonization is essentially a phenomenon of negative transmission. With Jung’s analytical psychology, we can find that the root cause of negative transmission exists in the collective unconsciousness of mankind, specifically, the Animus prototype. It also shows that people pursue the authenticity of specific news at the same time, at a higher level, the collective form, unconscious (or subconscious) there is the instinct leading to the imbalance of positive and negative information.