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在当代经济高速发展下,人民生活水平普遍提高,吃穿住行也随时代变化而变化。这几年“吃货”文化更是大行其道,甚为现代年轻人所推崇。我们本着“美食共享,快乐共享”的理念,想要把福建特色美食小吃——冰饭推广到蚌埠来,让更多爱吃会吃的人能够品尝美味,共享快乐。本文运用SWOT(优势、劣势、机会和威胁)方式来对冰饭在蚌埠发展进行全面的可行性分析,同时通过实地考察和问卷调查,进而得出结论:福建特色小吃——冰饭在蚌埠发展可行性很大,潜力很大。
With the rapid development of the contemporary economy, people’s living standards have generally risen, and eating, housing and housing have also changed with the times. In recent years, “eat goods ” culture is popular, very popular with modern young people. We are guided by the concept of “food sharing and happy sharing”, and we want to promote the specialties of Fujian cuisine - ice rice to Bengbu, so that more people will enjoy delicious food and enjoy happiness. This article uses SWOT (strengths, weaknesses, opportunities and threats) to carry out a comprehensive feasibility analysis of ice rice in Bengbu. At the same time, through field investigation and questionnaire survey, it is concluded that Fujian specialty snacks - ice rice developed in Bengbu Feasibility, great potential.