激烈的收视竞争促使了电视剧联播这种现象的发生,电视剧联播反过来又促使同质化竞争的无序化。正确理解博弈论,变零和博弈为非零和博弈,摆脱囚徒困境,树立竞合理念,健全关系合约和专用性投资,建立稳固的战略联盟,使结盟博弈彻底化,在蓝海中共同开拓市场,这是省级卫视电视剧联播发展繁荣的必由之路。 Fierce competition for television led to the occurrence of the phenomenon of simulcast teleplay, which in turn led to the disorder of homogenous competition. Correctly understand game theory, change zero and game into non-zero sum game, get rid of prisoners’ dilemma, establish competitive concept, perfect relationship contract and special investment, establish a solid strategic alliance, make the alliance game complete, and jointly develop the market in blue ocean This is the only way for the development and prosperity of the satellite TV series at the provincial level.