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近十年来,广播电视专业频道/频率如雨后春笋般破土而出,各自面向不同的目标受众,针对独具特色的细分市场,精力打造传媒品牌,尽可能扩大传媒影响力,在分众市场中达到最大限度的大众化传播。新闻频道/频率正是众多特色化专业频道/频率中的一种,以向受众全方位提供各类新闻资讯服务为宗旨,以24小时滚动播出,直播常态化为特征。本文将层层剖析新闻频道/频率对其频道/频率定位、栏目设置编排、具体节目报道的方式方法等新闻传播运作过程中的策划问题。
Over the past decade, radio and television professional channels / frequency have mushroomed out of their own, each targeting different target audiences, for the unique segments of the market, build media brands, as far as possible to expand the media influence in the Focus market to achieve Maximize the spread of the public. News Channel / Frequency is one of many featured professional channels / frequencies, featuring all kinds of news and information services provided by the audience in a full range. It features 24-hour rolling broadcast and live streaming normalization. This article will layer by layer analysis of news channel / frequency of its channel / frequency positioning, column arrangement arrangement, the specific methods of program reporting and other news media planning process.