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一、“微出版”初现端倪微时代,即微传播时代,是“以数字技术为基础,使用数字通信技术,运用音频、视频、文字、图像等多种方式,通过新型的、移动便捷的显示终端,进行以实时、互动、高效为主要特征的传播活动的新的传播时代”。微时代催生出微出版活动。“微出版”最初是指“个人利用互联网平台而进行的出版活动”。意即其与传统出版的主要分野在于其依托的出版形式,为数字出版的代称。2011年7月,以为名叫马特·斯图瓦特(Matt Stewart)的美国作家因没有出版商愿意投资,选择将他的作品《法
First, micro-publishing Micro-era era, that is, the era of micro-propagation, is “based on digital technology, the use of digital communication technology, the use of audio, video, text, images and other means, through the new, Mobile terminal convenient display, real-time, interactive and efficient communication characteristics of the main features of the new era of communication. Micro era gave birth to micro-publishing activities. ”Micro-publishing “ originally refers to ”personal use of the Internet platform for publishing activities “. In other words, the main difference between traditional publishing and traditional publishing lies in the form of publication on which it is based, which is the name for digital publishing. In July 2011, an American writer who thought Matt Stewart was unsure wanted to invest his work ”Law