即将过去的2015年,对中国公共关系行业来说,挑战巨大。传播环境变化带来的冲击,深刻影响着行业的趋势和发展方向。面对行业融合的严峻现实,一些公关从业人员甚至忧心行业的未来,不少人常常会问:在新媒体时代,公关还能做什么?与此同时,围绕“公关本质是否发生变化”、“传统公关价值何在”、“‘互联网+’模式 The upcoming 2015 will be a tremendous challenge for China’s public relations industry. Dissemination of the impact of changes in the environment, a profound impact on the industry trends and development. Faced with the harsh reality of industry integration, some public relations practitioners even worry about the future of the industry, many people often ask: in the new media age, public relations can do? At the same time, around the ”public relations nature of change“ ”What is the value of traditional public relations “, ”Internet + ’model