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1.2 需求导向定价法又称理解价值定价法,它是根据消费者所理解的某种商品的价值或者说是根据买主的价值观念来制定产品价格的一种方法。企业在利用这一方法定价时,主要是利用市场营销组合中的非价格因素向买主进行示范,使他们对商品形成一种较高的坐标观念,然后根据这种价值观念制定价格。这种价值模式的形成对产品的价格水平和加快产品市场接纳速度非常重要。例如,某企业计划
1.2 The demand-oriented pricing method, also known as understanding the value of pricing method, which is based on the consumer’s understanding of the value of a commodity or is based on the value of the buyer to develop a product price method. When companies use this method of pricing, they mainly use the non-price factors in the marketing mix to demonstrate to buyers that they form a higher coordinate concept of the commodity and then set the price according to such values. The formation of this value model of the product price level and speed up product market acceptance rate is very important. For example, a business plan