以往企业管理层常运用向行业内最佳企业看齐的方式,通过模仿最佳企业的战略、产品特性、价格组合甚至营销渠道,来迅速提高本企业在行业中的地位,争夺竞争中的有利位置,扩大市场份额。这样做使大多数企业围绕行业内最佳典范公司的产品、定价和渠道战略聚集起来,结果行业内产品和服务变得越来越大众化,越来越多的业内公司开始争夺逐渐萎缩的客户群和行业资源。此时各公司又迫切希望把自 In the past, business management often used to align with the best companies in the industry, by imitating the best business strategy, product features, price combinations or even marketing channels to rapidly improve the company's position in the industry, competition for the vantage point ,Expand market share. By doing so, most businesses gather around the best-of-breed company's products, pricing and channel strategies, resulting in more popular products and services in the industry and more and more industry players starting to compete for a shrinking customer base And industry resources. At this time companies are eager to put themselves