我发现企业可以分为两类:一类是集中全力提高营业收入,但很少注重成本;另一类是明白提高营收当然很好,但实际上控制支出才是实现可观利润的秘诀。很多时候,销售增长被看作是解决一切问题的灵丹妙药。它让企业家能够将自己眼中的苦(例如解决成本膨胀问题)抛之脑后。遗憾的是,增长通常要消耗运营资金中的现金,而如果利润并不丰厚,那么现金将耗尽。 I found companies can be divided into two categories: one is to concentrate on improving operating income, but seldom cost-oriented; the other is to understand that revenue growth is of course very good, but in fact control spending is the secret to achieve substantial profits. In many cases, sales growth is seen as a panacea for everything. It allows entrepreneurs to put their own eyes bitter (for example, to solve the problem of cost inflation) behind. Unfortunately, growth usually consumes cash in working capital, and if it does not, the cash will be depleted.