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经过深入宣传和周到服务,商业信函业务发展迅速,形势很好。但是,客户在使用这项业务时,也多少存在一些顾虑,概括起来有“四怕”:一是怕信息不全,覆盖面不大;二是怕收回率低,枉花一笔钱;三是怕传递缓慢,影响作生意;四是怕手续繁杂,交寄费时间。针对上述情况,为了大力发展商业信函业务,做好销售服务,应采取以下对策:
After extensive publicity and good service, the commercial letter business has developed rapidly and the situation is very good. However, when customers use this business, there are still some concerns, summed up in the “four afraid”: First, afraid of incomplete information, coverage is not big; second, afraid of recovery rate is low, spent a sum of money; three Fear of slow delivery, affecting the business; Fourth, fear of complicated procedures, pay the time. In response to the above situation, in order to vigorously develop the commercial letter business, sales service, should take the following measures: