一个企业,尤其是对于规模相对小的企业而言,在发展过程中如何提升企业的软实力,也就是在VI实施的过程中,建立和逐步推行自己的企业文化,对企业发展的重要性尤其具有深刻的意义。中小企业如何实施和推行VI?如何借助VI战略使企业文化在企业的发展中为企业增加内在的推动力研究是本文的主要观点所在。 An enterprise, especially for a relatively small enterprise, how to enhance the enterprise’s soft power in the process of development is to establish and gradually implement its own corporate culture during the implementation of the VI, which is of particular importance to the development of the enterprise Has a profound meaning. How to implement and implement VI for SMEs? How to use VI strategy to make enterprise culture increase the internal driving forces for enterprises in the development of enterprises is the main point of this article.