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进入21世纪以来,各种新媒体依托先进的科学技术获得迅猛发展,而以广电为主体的地面数字电视(即数字移动电视)也先后在全国56个城市如火如荼地展开试验。目前率先获得广电总局批文的十几家移动电视新媒体运营商积极探索多样化商务运营模式,已取得明显成效。江西电视台移动电视在3年的项目试验中,在强力整合区域市场有限资源的同时,积极寻求具有强大资本运作能力和市场运营能力,并能有效整合全国市场资源、形成全国网络覆盖的合作伙伴,藉此获得更强的竞争力,从而有效地提升了广电移动电视品牌的影响力。
Since the beginning of the 21st century, all kinds of new media have enjoyed rapid development by relying on advanced science and technology. The digital terrestrial television (ie digital mobile TV) based on radio and television has also launched trials in 56 cities throughout the country. At present, more than a dozen mobile TV new media operators that have been approved by SARFT have actively explored diversified business operation modes and have achieved remarkable results. In the three-year pilot project of Jiangxi TV station, mobile TV aggressively sought to have strong capital operation capability and market operation capability while vigorously integrating the limited resources in the regional market. It also effectively integrated the national market resources and formed a national network coverage partner. In this way, we can gain stronger competitiveness so as to effectively enhance the influence of the mobile TV brand of SVA.