论文部分内容阅读
2011年开年不久,国外几家影响力巨大的传媒集团和主流报纸就在推进在线新闻付费订阅方面动作频频。首先是新闻集团和苹果公司联合打造、专门为苹果iPad设计的电子版报纸《The Daily》(《日报》)2月2日在纽约正式发布。这份报纸没有印刷版,起初仅在美国推出,两周内免费,此后每周售价为0.99美元,全年为39.99美元。1月末,《纽约时报》、《华盛顿邮报》以及美国报纸出版商甘尼特集团三方联手向Ongo公司资助1200万美元,以支持Ongo公司推出个人订制新闻服务,尝试推行读者付费浏览网络新闻模式,每月订阅起步价为7美元。此外,据国外媒体报道,《纽约时报》将于3月28日起向全球用户收取每月15-35美元的订阅费用,目前已在加拿大地区率先实行订阅收费计划。这一系列的消息,似乎传递着一个讯号,在数字化时代艰难挣扎的传统纸媒,迫切希望探索出让消费者为数字内容埋单的可行路径。然而,付费之路总是迷雾重重。《The Daily》风头虽劲但前途未明;Ongo的个人订制新闻服务刚面世就不被看好;《纽约时报》网络版收费计划历经漫长等待终于出笼,但成效如何仍有待观察。这场关于免费与付费的争论注定还将继续。
Shortly after the opening of 2011, several influential mass media groups and mainstream newspapers in foreign countries made frequent moves to promote online news subscriptions. The first was a joint venture between News Corporation and Apple that created the electronic version of the newspaper The Daily, which was officially released on February 2 in New York City. The newspaper, which is not printed, was initially available in the United States only for two weeks free of charge and thereafter for a weekly price of $ .99 and $ 39.99 a year. In late January, the New York Times, The Washington Post, and the tripartite Ganett Group, a newspaper publisher in the United States, jointly funded Ongo with $ 12 million to support Ongo’s launch of a customized subscription service to try the reader’s pay-per-view online newsletter Mode, the monthly subscription starting price of 7 US dollars. In addition, according to foreign media reports, “The New York Times” will be March 28 to global users receive a monthly subscription fee of 15-35 US dollars, is currently the first in Canada to implement subscription fee plans. This series of news seems to convey a signal that traditional media struggling in the digital age are eager to explore ways to sell consumers a way to pay for digital content. However, the road to payment is always foggy. “The Daily” is a limelight but the future is uncertain; Ongo’s personal subscription news service has not been optimistic. The “New York Times” online charging plan has finally come out after a long wait, but the outcome remains to be seen. The controversy over free and paid is set to continue.