我们有些广播电台、电视台，长期不重视受众研究工作，仅凭自我感觉的好坏办节目。他们从事广播电视宣传的时候，心目中或者压根就没有受众的概念，或者以为自己喜欢的节目受众也会喜欢。这种现象说明，受众研究问题，还有老调重弹的必要。以往谈受众研究重要性的文章，往往着 Some of our radio and television stations do not attach importance to the research of audiences for a long time and do programs based solely on how well they feel about themselves. When they are engaged in radio and television propaganda, they either do not have the concept of the audience in their mind or think that their favorite programs and audiences will like it. This phenomenon shows that the audience research issues, there is the need to rebound the old tune. In the past to talk about the importance of audience research articles, often with