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市场分析随着人们生活条件的不断改善,代表“美”和“健康”的个人护理用品对步入小康生活的中国消费者来说,已经不再单纯是身份和奢侈的象征。作为一种对生活中“美”的追求,个人护理用品己逐渐步入了寻常百姓家,同时也代表了一个人的文化层次、品位追求、生活情趣、宣扬个性和对流行时尚的理解。据统计,化妆品、护发用品、口腔护理用品、全身洁肤/润肤品、面部洁肤/润肤品、防晒用品等个人护理用品市场伴随着中国经济的高速成长,业已成为一个巨大的市场,其成长速度远高于其他行业和产品。个人护理用品专卖店作为化妆品、洗护用品、保健食品的重要流通和销售渠道,以其“产品新”、“流通快”、“购物近”等特点将成为极具投资潜力的事业。但要成功经营一家个人护理用品专卖店,“特色化的经营之路”和要有“时尚的内涵”将是投资的保障。
Market Analysis As people’s living conditions continue to improve, personal care products that represent “beauty” and “health” are no longer purely a symbol of identity and luxury for Chinese consumers entering a well-to-do life. As a pursuit of “beauty” in life, personal care products have gradually entered the homes of ordinary people. They also represent a person’s cultural level, pursuit of taste, interest in life, promotion of personality, and understanding of fashion. . According to statistics, the personal care products market such as cosmetics, hair care products, oral care products, body cleansers/emollients, facial cleansers/emollients, and sun care products has become a huge market along with the rapid growth of the Chinese economy. Its growth rate is much higher than other industries and products. Personal care products stores, as an important distribution and sales channel for cosmetics, toiletries, and health foods, will become highly-invested with their characteristics of “new products,” “fast circulation,” and “near shopping.” Potential career. However, to successfully run a personal care product store, “characterized management” and the “fashion connotation ” will be investment protection.