厂家在营销上的回归必然伴随着与创新的融合。2017年的营销工作重点可以围绕传统渠道、包括终端互联网手段的采用。即为渠道商、服务商、终端人员增强营销能力,提供O2O的支持,包括工具平台、培训、服务转型等方面的支持。这似乎是营销的一个重点。10年前,大家在营销上重点向大连锁倾斜,但现在大连锁门槛依然保持一个很高的水平,使营销成本加高,经销商工作难度加大。5年前,互联 Manufacturers in the marketing of the inevitable return along with the integration of innovation. Marketing efforts in 2017 can focus on traditional channels, including the adoption of end-to-end Internet tools. That is, channel vendors, service providers and terminal staffs can enhance their marketing capabilities and provide O2O support, including support for tool platforms, training and service transformation. This seems to be a marketing focus. 10 years ago, everyone focused on the marketing tilt to the big chain, but now the big chain threshold remains at a high level, so that marketing costs increase, dealers work more difficult. 5 years ago, interconnected