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新年伊始,春雨霏霏的一天,笔者在江阴23号基地走访了正在此参加上海市汽配总公司干部学习班的零部件公司张显海经理。请他谈谈有关国有汽配主渠道企业争取用户回归的问题。 王安石云:“莺犹求旧友,燕不北贫家。”持之以恒,必有所获。 回归的思路 所谓“用户回归”,就是争取老主顾回到“老字号”国有汽配公司来买配件。张经理说,市汽配总公司所属汽车零部件公司的前身,是上海市汽配公司茂名南路门市部,已有40余年经营汽配的历史。改革开放以来,由于经营体制和机制跟不上市场经济的迅速发展,国有汽配
The beginning of the new year, spring rain started falling day, I visited Jiangyin 23 base is participating in the Shanghai Auto Parts Corporation cadre learning class parts company manager Zhang Xianhai. Ask him to talk about the main state-owned auto parts business channel for users to return to the issue. Wang Anshi said: “Orioles still seek old friends, Yan is not North poor.” Perseverance, will have received. The idea of return The so-called “user return” is to get the old customer back to the “old” state-owned auto parts company to buy accessories. Manager Zhang said that the predecessor of Auto Parts Co., Ltd. of Auto Parts Corporation belongs to the auto department of Shanghai Maoming South Road Branch and has more than 40 years of history in auto parts. Since the reform and opening up, due to the management system and mechanism can not keep up with the rapid development of market economy, state-owned auto parts