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专业出版市场中的考试用书出版物市场竞争激烈,编辑如何在专业出版的选题策划中把控好选题和自己的角色定位,如何促进专业出版物的销售和品牌树立是一个值得长期探讨的课题。文章以人民军医出版社医学考试用书的选题策划实践为例,阐述了其较为成功的做法。
How to Promote the Sales and Brand Establishment of Professional Publications Is a Long-term Inquiry for How to Promote the Selection of Professional Publications and How to Promote the Establishment of Brands Question. The article takes People’s Medical Publishing House medical examination book topic planning practice as an example, expounds its more successful approach.