本文主要就目前国内广播电台、电视台、报业传媒拓展行业优势,利用网络媒体实现音视频节目资源的更好利用,在扩大宣传的同时增加一种可能的盈利模式等方面做些探讨,同时就浪潮网络音视频发布系统所提供的功能作简单介绍,希望能够抛砖引玉,共同为流媒体技术在广电行业成熟应用做出一点贡献。 This article focuses on the current domestic radio and television stations, newspaper media to expand industry advantages, the use of online media to achieve better utilization of audio and video program resources, expanding publicity while increasing a possible profit model and so on to do some research, at the same time Inspur network audio and video distribution system provides a brief introduction of the features provided, hoping to start a discussion, together for the streaming media technology in the mature application of radio and television industry make a contribution.