新产品引入期价格策略运用是否得当,将决定产品今后是否有广阔的市场前景,能否给企业带来稳定的利润,也决定着企业的市场竞争力的强弱。因此,企业应根据具体情况正确选择定价策略。 1、取脂定价(高价厚利)策略。取脂定价,其寓意为提取精华。当新产品投放市场之际,针对部分消费者追求时髦、新奇的求新心理,把价格定得尽可能高些,以尽快取得最大利润,这是一 The introduction of new products during the price strategy is appropriate, will determine whether the product in the future whether the broad market prospects, whether to bring stable profits, but also determines the strength of the market competitiveness of enterprises. Therefore, companies should choose the right pricing strategy based on the specific circumstances. 1, take lipid pricing (high price profitable) strategy. Take lipid pricing, its meaning is to extract the essence. As new products are put on the market, some consumers are pursuing fashionable and novelty new psychology, set the price as high as possible to achieve maximum profit as soon as possible. This is a