标志代表着一个企业,一个产品的形象,是人类社会在长期生活与实践中逐步形成的一种非语言传达而以视觉图形传达信息的象征符号。标志的产生与发展,影响着消费者的消费观,它不但代表着商品的质量及在消费者心目中的信誉,而且作为受商业活动需要和条件限制下的一种图案艺术在生活中散发着魅力。 The emblem represents the image of an enterprise and a product. It is a symbolic symbol of the non-verbal communication of human beings and the visual image transmission of information in the long-term life and practice. The emergence and development of the emblem affect the consumption outlook of consumers. It not only represents the quality of goods and reputation in the minds of consumers, but also exudes as a kind of pictorial art which is subject to the needs and conditions of commercial activities charm.