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随着改革开放的深入,社会生活的多元化发展带来了文化的多元化与娱乐品种的多元化,演出市场呈现出多元分化的发展趋势,不同娱乐品种的受众面划分也更趋细化。因此,对不同的剧团来说,找准自己的市场定位,根据市场需求调整演出剧目,加强管理就成为当务之急。笔者结合海宁市越剧团的实际谈些认识,以期能抛砖引玉。
With the deepening of reform and opening up, the diversified development of social life brought about the diversification of culture and the diversification of entertainment products. The performance market showed a trend of pluralistic differentiation, and the division of audiences of different entertainment varieties became more and more detailed. Therefore, for different theater companies, to identify their own market positioning, according to market demand to adjust the show, strengthen management has become a top priority. Haining Yue Opera Troupe of the actual talk about some of my understanding, hoping to start a discussion.