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随着第三产业的蓬勃发展,市场竞争越来越激烈,赖以区分企业产品的品牌作用亦越来越凸显,在国家劳动和社会保障部新增职业中,品牌管理师榜上有名。为了顺应这种市场需要,湖南网络工程职业学院新开设了品牌营销课程。在没有任何教学借鉴的情况下,努力将所开设的课程接近社会、贴近市场、服务本土企业,从品牌营销为“一村一品”工程服务,到联合丽臣企业开展品牌营销征文活动,都获得了很好的教学效果。
With the vigorous development of the tertiary industry and increasingly fierce market competition, the role of the brand in differentiating corporate products has also become increasingly prominent. Among the newly recruited professions of the Ministry of Labor and Social Security, the brand manager ranks the top of the list. In order to meet the needs of this market, Hunan Network Engineering Vocational College opened a new brand marketing courses. In the absence of any teaching and learning, efforts will be made to the curriculum close to the community, close to the market, serving local businesses, from brand marketing for “one village one product ” engineering services, joint venture enterprises to carry out brand marketing essay activities, Have received a good teaching effect.