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2005年1月23日,江西吕萍在南昌太平洋百货购买了一支价值840元、25克包装的SK-II紧肤抗皱精华乳,该产品宣称“连续使用28天细纹及皱纹明显减少47%”、“肌肤年轻12年”,但她非但没有实现改善肌肤的愿望,相反,皮肤却出现了瘙痒,并且时感灼痛。吕萍以虚假广告为由将SK-II生产商宝洁公司告上法庭。宝洁于3月启动危机公关,最后因虚假广告被南昌市工商局罚款20万元。2006年9月14日,国家质检总局当日发布,SK-II9种化妆品含禁用重金属铬和钕,SK-II又一次陷入危机的漩涡。
January 23, 2005, Jiangxi Lvping in Nanchang Pacific Department Store purchased a value of 840 yuan, 25 grams of packaging SK-II Firming Wrinkle Essence, the product claims that “28 days of continuous use of fine lines and wrinkles significantly reduced 47 % ”And“ Young Skin for 12 Years ”, she not only failed to achieve the desire to improve the skin, but instead she developed itching and burning sensations. Lv Ping sued Proctor and Gamble, a SK-II manufacturer, for filing a false advertisement. Procter & Gamble launched a crisis public relations campaign in March and was eventually fined 200,000 yuan by Nanchang Trade and Industry Bureau for false advertisements. September 14, 2006, the State Administration of Quality Supervision released the same day, SK-II 9 kinds of cosmetics banned with heavy metals such as chromium and neodymium, SK-II once again caught in the whirlpool of crisis.