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旅游购物是整个旅游活动中的一部分,同时也是游客自身需求的表现。对于旅游行业来说,旅游购物活动不仅能够促进当地旅游业的拓展,同时也对旅游地的经济和文化有较强的带动作用。特别是近几年来,游客群体本身的购买力不断增加,给旅游购物提供优良的外部环境。但辽宁省目前在旅游购物方面还有所欠缺,下面结合其旅游购物的实际情况,谈一谈游客对于辽宁省旅游购物的满意度及相应的优化策略。
Travel shopping is part of the overall tourism activities, but also the performance of tourists own needs. For the tourism industry, tourism shopping activities can not only promote the development of local tourism, but also have a strong impetus to the economy and culture of tourist destinations. In recent years, in particular, the purchasing power of tourist groups themselves has been constantly increasing, providing an excellent external environment for tourism and shopping. However, there is still a shortage of tourist shopping in Liaoning Province. In the following, the tourist satisfaction of tourist shopping in Liaoning Province and corresponding optimization strategies are discussed in combination with the actual situation of tourism shopping.