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中国“广告泰斗”、本刊顾问徐百益先生因病医治无效.不幸于1998年3月6日在上海逝世,享年88岁。徐百益先生是民主建国会成员、中国广告协会学术委员会委员、高级经济师。徐百益先生生于1911年,1928年11月进入联合广告顾问社工作,开始了他的广告生涯。他经历了旧上海广告的发展和新中国广告事业的变迁。他的人生程已与中国广告的现代发展历程牢牢地交织在一起。徐百益先生因此在广告界事有很高的评价并冠
China’s “Advertising Dangdou”, our magazine consultant Mr. Xu Baiyi was invalid due to medical treatment and unfortunately died on March 6, 1998 in Shanghai at the age of 88. Mr. Xu Baiyi is a member of the Democratic National Construction Association, Academic Committee of China Advertising Association, a senior economist. Mr. Xu Baiyi was born in 1911, November 1928 entered the joint advertising consultants, started his advertising career. He experienced the development of the old Shanghai advertising and the change of the advertising business in new China. His life has been closely intertwined with the modern development of Chinese advertising. Mr. Xu Baiyi therefore in the advertising industry has a high rating and crown